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  1. Name & Address:  
     
    * Title Mr.    Mrs.    Ms.    Miss
    * First Name Initial * Last Name
           
    * Street Apt. No. * City
    * State/Province * Zip/Postal Code
    * E-mail Address
  2.  
  3. Your date of birth:
  4.  
  5. Marital Status: Married Single
  6.  
  7. Date of purchase: 
  8.  
  9. Model number:
  10.  
  11. Purchased from (name of store, catalog, etc.):
  12.  
  13. What two (2) factors most influenced your decision to purchase from this retailer/dealer?
     
    Variety of Products
    Lower Prices
    Good Customer Service
    Quality of Products
    Shop There Frequently
    Close to My Business
    Had Desired Product
    Services Provided
  14.  
  15. What is your role in the company?
     
    Owner/President
    Office Manager
    Purchasing Manager
    Finance VP/Manager
    Administrative Assistant
    General Staff
    Assembler
    Other
  16.  
  17. Who had the biggest influence in purchasing this product?
     
    Yourself
    Owner/President
    Office Manager
    Purchasing Manager
    Finance/VP Manager
    Administrative Assistant
    General Staff
    Other
  18.  
  19. What type of business are you in?
     
    Agriculture/Forestry/Fishing/Mining
    Construction
    Finance/Insurance and Real Estate
    Manufacturing
    Healthcare
    Education
    Government
    Retail
    Services
    Transportation
    Wholesale/Distributors
    Other
  20.  
  21. How many employees are at your company?
     
    1-4
    5-9
    10-19
    20-49
    50-99
    100-249
    250-499
    500 or more
  22.  
  23. What percentage of the employees at your facility are office workers? %
  24.  
  25. In what office environment will this furniture be used?
     
    Corp. After Hours Office
    Home Based Business
    Telecommuting Office
    Commercial Business
    Personal Use Home Office
    Other
  26.  
  27. For what reason did you purchase your new office furniture?
     
    Starting New Business
    Added More Employees
    Moving Offices
    Needed More Storage
    Needed More Workspace
    Add-On Purchase
    Replacing Old Furniture
    Other
  28.  
  29. What three (3) factors most influenced your purchase?
     
    Price
    Style
    Color/Finish
    Functionality
    Storage Space
    Store Display
    Brand Name
    Quality
    Modular/Flexibility
    Industrial Grade
    Salesperson
    Warranty
    Size
    Was on Sale
    Amount of Work Surface
  30.  
  31. Who assembled/will assemble your furniture?
     
    Myself
    Office Staff
    No Assembly Required
    Included in Price Paid
    Purchased Service Separate from Product
    Other
  32.  
  33. Please rate your satisfaction with:
     
      Very Satisfied Satisfied Not Satisfied
    Ease of Assembly
    Delivery/Installation
    Value for Price Paid
    Overall Satisfaction
  34.  
  35. Which of the following office products do you intend to purchase in the next year?
     
    Office Workstation(s)
    Bookcases
    Nonmetal Filing Products
    Conference/Training Tables
    Office Panels
    None
  36.  
  37. Would you consider purchasing another one of our products?
     
    Yes No
  38.  
  39. Not including yourself, what is the GENDER and AGE (in years) of children
    and other adults living in your household?

     
    No one else in household Child under 1 year
    1. Male Female Age (in yrs):
    2. Male Female Age (in yrs):
    3. Male Female Age (in yrs):
    4. Male Female Age (in yrs):
  40.  
  41. Occupation: (check all that apply)
     
      You Spouse
    Professional/Technical
    Upper Management/Executive
    Middle Management
    Sales/Marketing
    Clerical/Service Worker
    Tradesman/Machine Operator/Laborer
  42.  
  43. Are you or your spouse:  
     
      You Spouse
    A Homemaker?
    Retired?
    A Student?
    Self Employed/Business Owner?
    Working from a Home Office?
    In the Military?
    A Veteran?
  44.  
  45. Which group describes your annual family income?
     
    Under $15,000
    $15,000-$19,999
    $20,000-$29,999
    $30,000-$39,999
    $40,000-$49,999
    $50,000-$59,999
    $60,000-$74,999
    $75,000-$99,999
    $100,000-$124,999
    $125,000-$149,999
    $150,000-$174,999
    $175,000-$199,999
    $200,000-$249,999
    $250,000 & over
  46.  
  47. Level of education: (select highest level completed)
     
    Completed High School
    Completed College
    Completed Graduate School
  48.  
  49. Which credit cards do you use regularly?
     
    American Express, Diners Club
    MasterCard, Visa, Discover
    Department Store, Oil Company, etc.
    Do not use credit cards
  50.  
  51. For your primary residence, do you:
     
    Own? Rent?
  52.  
  53. Please tell us how many magazines your household:
     
      A.
    Subscribes to
    B. Purchases at
    Stores/Newsstands
    1-3 per month
    4+ per month
  54.  
  55. Which of the following do you plan to do within the next 6 or 12 months?
     
      1-6 Months 7-12 Months
    Buy/Lease a New Vehicle
    Buy/Lease a Used Vehicle
  56.  
  57. Please check all that apply to your household.
     
    Shop by Catalog/Mail
    Shop via the Internet
    Member of Frequent Flyer Program
    Donate to Charitable Causes
    Own a Compact Disc Player
    Have a Dog
    Have a Cat
    Own a Wireless/Cellular Phone
    Speak Spanish
    Own an Apple/Macintosh Computer
    Own a CD-ROM Drive
    Home Workshop/Do-It-Yourself
  58.  
  59. To help us understand our customers' lifestyles, please indicate the interests
    and activities in which you or your spouse enjoy participating on a regular basis.

     
    Home Life
    01. Grandchildren
    02. Needlework/Knitting
    03. Sewing
    04. Flower Gardening
    05. Vegetable Gardening
    06. Crafts
    07. Automotive Work
    08. Photography
    09. Home Video Recording

    Good Life
    10. Cultural/Arts Events
    11. Fashion Clothing
    12. Foreign Travel
    13. Cruise Ship Vacations
    14. Travel in USA
    15. Gourmet Cooking/Fine Foods
    16. Wines
    17. Self-Improvement
    18. Watching Sports on TV
    19. NASCAR

    Investing & Money
    20. Real Estate Investments
    21. Stocks/Bond Investments
    22. Contests/Sweepstakes
    23. Casino Gambling
    24. Moneymaking Opportunities

    Sports, Fitness & Health
    25. Bicycling
    26. Golf
    27. Physical Fitness/Exercise
    28. Running/Jogging
    29. Snow Skiing
    30. Tennis
    31. Health/Natural Foods
    32. Dieting/Weight Control
    33. Walking for Health

    Great Outdoors
    34. Camping/Hiking
    35. Fishing
    36. Hunting/Shooting
    37. Powerboating
    38. Sailing
    39. Recreation Vehicles (RVs)
    40. Wildlife/Environmental Issues

    Hobbies & Interests
    41. Buy Prerecorded Videos/DVDs
    42. Listen to Records/Tapes/CDs
    43. Avid Book Reading
    44. Bible/Devotional Reading
    45. Art/Antiques Collecting
    46. Stamp/Coin Collecting
    47. Collectibles
    48. Our Nation’s Heritage
    49. Electronics
    50. Science Fiction
    51. Science/New Technology

  60.  
  61. Using the numbers in the above list, please indicate your 3 most important activities:
     
           




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