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  1. Name & Address:  
     
    * Title Mr.    Mrs.    Ms.    Miss
    * First Name Initial * Last Name
           
    * Street Apt. No. * City
    * State/Province * Zip/Postal Code
    * E-mail Address
  2.  
  3. Your date of birth:
  4.  
  5. Marital Status: Married Single
  6.  
  7. Date of purchase: 
  8.  
  9. Model number:
  10.  
  11. Purchased from (name of store, catalog, etc.):
  12.  
  13. What two (2) factors most influenced your decision to purchase from this retailer?
     
    Variety of Products
    Lower Prices
    Good Customer Service
    Quality of Products
    Shop There Frequently
    Close to Home
    Had Desired Product
    Easy to Shop
  14.  
  15. Who had the biggest influence in purchasing this product?
     
      Male Female
    Yourself
    Under 12 Years Old
    Age 13-17
    Age 18-25
    Age 26-49
    Age 50+
  16.  
  17. What was the main reason for this purchase?
     
    Recent Move
    Replacing Furniture
    Divorce
    Marriage
    Furnishing a Spare Room
    Remodeling/Redecorating
    Setting-up Home Office
    Purchased TV/Computer
    Other
  18.  
  19. Where did you first see this product?
     
    In the Store
    Catalog
    Retailer Website
    Manufacturer Website
    Flyer
    Other
  20.  
  21. What three (3) factors most influenced your product purchase?
     
    Price
    Style
    Color/Finish
    Functionality
    Special Features
    Storage Space
    Store Display
    Brand Name
    Gift
    Quality
    Salesperson
    Warranty
    Size
    Was on Sale
    Amount of Work Surface
  22.  
  23. Where will this furniture primarily be used?
     
    Living Room
    Family Room/Den
    Personal Home Office
    Home Business Office
    Commercial Office
    Kitchen
    Dining Room
    Master Bedroom
    Child's Bedroom
    Other Bedroom
    Student Dorm/Apartment
    Other
  24.  
  25. Which of the following will you use with your new furniture?
     
    Plasma TV
    Projection TV
    LCD TV
    Tube (Regular) TV
    TV/Computer Monitor
    Personal Computer
    Notebook/Laptop
    Computer LCD Monitor
    Computer CRT Monitor
    None of the Above
  26.  
  27. If you plan to use a Computer Monitor or TV with your new furniture, what size is it (in inches)?
     
    15-17
    18-21
    25-27
    30-32
    33-39
    40-50
    50+
  28.  
  29. Who assembled your furniture?
     
    Myself
    Spouse
    Roommate
    Included in Price Paid
    Purchased Service Separate from Product
    Other
  30.  
  31. Please rate your satisfaction with:
     
      Very Satisfied Satisfied Not Satisfied
    Ease of Assembly
    Delivery/Installation
    Experience with the Store
    Value for Price Paid
    Overall Satisfaction
  32.  
  33. Which of the following furniture items do you plan to buy in the next year?
     
    Home Office
    Entertainment Center
    Audio Stand
    TV/VCR Stand
    Bedroom Furniture
    Storage Cabinet
    Closet Organizer
    Kitchen Cart
    Utility/Storage Cart
    Media Storage
  34.  
  35. Would you consider purchasing another one of our products?
     
    Yes No
  36.  
  37. Not including yourself, what is the GENDER and AGE (in years) of children
    and other adults living in your household?

     
    No one else in household Child under 1 year
    1. Male Female Age (in yrs):
    2. Male Female Age (in yrs):
    3. Male Female Age (in yrs):
    4. Male Female Age (in yrs):
  38.  
  39. Occupation: (check all that apply)
     
      You Spouse
    Professional/Technical
    Upper Management/Executive
    Middle Management
    Sales/Marketing
    Clerical/Service Worker
    Tradesman/Machine Operator/Laborer
  40.  
  41. Are you or your spouse:  
     
      You Spouse
    A Homemaker?
    Retired?
    A Student?
    Self Employed/Business Owner?
    Working from a Home Office?
    In the Military?
    A Veteran?
  42.  
  43. Which group describes your annual family income?
     
    Under $15,000
    $15,000-$19,999
    $20,000-$29,999
    $30,000-$39,999
    $40,000-$49,999
    $50,000-$59,999
    $60,000-$74,999
    $75,000-$99,999
    $100,000-$124,999
    $125,000-$149,999
    $150,000-$174,999
    $175,000-$199,999
    $200,000-$249,999
    $250,000 & over
  44.  
  45. Level of education: (select highest level completed)
     
    Completed High School
    Completed College
    Completed Graduate School
  46.  
  47. Which credit cards do you use regularly?
     
    American Express, Diners Club
    MasterCard, Visa, Discover
    Department Store, Oil Company, etc.
    Do not use credit cards
  48.  
  49. For your primary residence, do you:
     
    Own? Rent?
  50.  
  51. Please tell us how many magazines your household:
     
      A.
    Subscribes to
    B. Purchases at
    Stores/Newsstands
    1-3 per month
    4+ per month
  52.  
  53. Which of the following do you plan to do within the next 6 or 12 months?
     
      1-6 Months 7-12 Months
    Buy/Lease a New Vehicle
    Buy/Lease a Used Vehicle
  54.  
  55. Please check all that apply to your household.
     
    Shop by Catalog/Mail
    Shop via the Internet
    Member of Frequent Flyer Program
    Donate to Charitable Causes
    Own a Compact Disc Player
    Have a Dog
    Have a Cat
    Own a Wireless/Cellular Phone
    Speak Spanish
    Own an Apple/Macintosh Computer
    Own a CD-ROM Drive
    Home Workshop/Do-It-Yourself
  56.  
  57. To help us understand our customers' lifestyles, please indicate the interests
    and activities in which you or your spouse enjoy participating on a regular basis.

     
    Home Life
    01. Grandchildren
    02. Needlework/Knitting
    03. Sewing
    04. Flower Gardening
    05. Vegetable Gardening
    06. Crafts
    07. Automotive Work
    08. Photography
    09. Home Video Recording

    Good Life
    10. Cultural/Arts Events
    11. Fashion Clothing
    12. Foreign Travel
    13. Cruise Ship Vacations
    14. Travel in USA
    15. Gourmet Cooking/Fine Foods
    16. Wines
    17. Self-Improvement
    18. Watching Sports on TV
    19. NASCAR

    Investing & Money
    20. Real Estate Investments
    21. Stocks/Bond Investments
    22. Contests/Sweepstakes
    23. Casino Gambling
    24. Moneymaking Opportunities

    Sports, Fitness & Health
    25. Bicycling
    26. Golf
    27. Physical Fitness/Exercise
    28. Running/Jogging
    29. Snow Skiing
    30. Tennis
    31. Health/Natural Foods
    32. Dieting/Weight Control
    33. Walking for Health

    Great Outdoors
    34. Camping/Hiking
    35. Fishing
    36. Hunting/Shooting
    37. Powerboating
    38. Sailing
    39. Recreation Vehicles (RVs)
    40. Wildlife/Environmental Issues

    Hobbies & Interests
    41. Buy Prerecorded Videos/DVDs
    42. Listen to Records/Tapes/CDs
    43. Avid Book Reading
    44. Bible/Devotional Reading
    45. Art/Antiques Collecting
    46. Stamp/Coin Collecting
    47. Collectibles
    48. Our Nation’s Heritage
    49. Electronics
    50. Science Fiction
    51. Science/New Technology

  58.  
  59. Using the numbers in the above list, please indicate your 3 most important activities:
     
           




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