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Thank you for your purchase of this product. You can help us to continue providing you with the finest products available by completing and submitting this brief questionnaire. This information enables us to improve existing products, develop new products, and reach our customers more efficiently. Returning this form will allow us to contact you regarding this product should the need arise. We appreciate your help, and thank you for your cooperation.
  1. Name & Address:  
     
    * Title Mr.    Mrs.    Ms.    Miss
    * First Name Initial * Last Name
           
    * Street Apt. No. * City
    * State/Province * Zip/Postal Code
    * E-mail Address
    2.  
  2. Your date of birth:
    3.  
  3. Marital Status: Married Single
    4.  
  4. Telephone Number: ( ) -
    5.  
  5. Date of purchase: 
    6.  
  6. Did you receive this cookware as a bridal gift?
     
    Yes No
    7.  
  7. Name of store where purchased/location of bridal registry:


    8.  
  8. What Anolon product line did you purchase? (i.e., Anolon Clad, Anolon Classic)

    Anolon:
    9.  
  9. From what type of store or catalog did you purchase this Anolon product?
     
    Department store
    Specialty store
    Direct mail
    Website
    Other
    10.  
  10. Which of the following brands did you seriously consider before purchasing your
    Anolon cookware?
     
    Did not consider any other brands
    All-Clad
    Circulon
    Berndes
    Calphalon
    Chantal
    Cuisinart
    Emerilware    		 Farberware
    KitchenAid
    Le Creuset
    Revere
    Scanpan
    T-Fal
    Tools of the Trade
    Other
    11.  
  11. What factors most influenced your purchase? (check up to 3)
     
    Did not select/received as gift
    Brand reputation
    Prior use of the product
    Store display
    Friend’s/Relative’s recommendation
    Salesperson’s/Dealer’s
          recommendation
    Product brochure    		 Store catalog
    Warranty
    Autograph® nonstick cooking surface
    Glass lid
    Stainless steel lid
    Stainless steel handle
    Phenolic handle
    Article/Review
    12.  
  12. How did you first become aware of this product?
     
    Received as a gift
    Newspaper/Flyer
    Saw product in store
    Advertisement
    TV shopping program
    Friend’s/Relative’s recommendation     		Salesperson’s recommendation
    Consumer magazine article
    In-store demo
    Internet
    Other
    13.  
  13. Which magazines does anyone in your household subscribe to or read regularly?
     
     
    Magazine Name
    Buy from News Stand
    Subscribe To
    1.
    2.
    3.
    4.
    14.  
  14. Which best describes the Anolon product you purchased?
     
    Set
    Saucepan/Saucepot
    Stockpot/Dutch Oven
    Sauté/Chefs Pan
    Wok/Stir Fry
    Skillet
    Roasting Pan     		Griddle
    Grill Pan
    Everything/Paella Pan
    Fondue
    Tool
    Double Boiler/Steamer/Pasta Insert
    15.  
  15. Which of the following best describes this purchase? (check all that apply)
     
    First Anolon product ever owned
    An additional purchase of Anolon cookware
    A replacement for other cookware
    Other
    16.  
  16. Not including yourself, what is the GENDER and AGE (in years) of children
    and other adults living in your household?
     
    No one else in household Child under 1 year
    1. Male Female Age (in yrs):
    2. Male Female Age (in yrs):
    3. Male Female Age (in yrs):
    4. Male Female Age (in yrs):
    17.  
  17. Occupation: (check all that apply)
     
      You Spouse
    Professional/Technical
    Upper Management/Executive
    Middle Management
    Sales/Marketing
    Clerical/Service Worker
    Tradesman/Machine Operator/Laborer
    18.  
  18. Are you or your spouse:  
     
      You Spouse
    A Homemaker?
    Retired?
    A Student?
    Self Employed/Business Owner?
    Working from a Home Office?
    In the Military?
    A Veteran?
    19.  
  19. Which group describes your annual family income?
     
    Under $15,000
    $15,000-$19,999
    $20,000-$29,999
    $30,000-$39,999
    $40,000-$49,999     		$50,000-$59,999
    $60,000-$74,999
    $75,000-$99,999
    $100,000-$124,999
    $125,000-$149,999     		$150,000-$174,999
    $175,000-$199,999
    $200,000-$249,999
    $250,000 & over
    20.  
  20. Level of education: (select highest level completed)
     
    Completed High School
    Completed College
    Completed Graduate School
    21.  
  21. Which credit cards do you use regularly?
     
    American Express, Diners Club
    MasterCard, Visa, Discover     		Department Store, Oil Company, etc.
    Do not use credit cards
    22.  
  22. For your primary residence, do you:
     
    Own? Rent?
    23.  
  23. How recently did you move into your current residence?
     
    Within 30 days
    Within 1-3 months
    Within 4-6 months     		7 to 12 months ago
    Have not moved in the last 12 months
    24.  
  24. Which of the following do you plan to do within the next 1-6 or 7-12 months?
    (select all that apply)
     
      1-6 Months 7-12 Months
    Buy/Lease a New Vehicle
    Buy/Lease a Used Vehicle
    25.  
  25. Please check all that apply to your household.
     
    Shop by Catalog/Mail
    Shop via the Internet
    Member of Frequent Flyer Program
    Donate to Charitable Causes
    Own a Compact Disc Player
    Have a Dog     		Have a Cat
    Own a Wireless/Cellular Phone
    Speak Spanish
    Own an Apple/Macintosh Computer
    Own a CD-ROM Drive
    26.  
  26. To help us understand our customers' lifestyles, please indicate the interests
    and activities in which you or your spouse enjoy participating on a regular basis.
     
    01. Bicycling
    02. Golf
    03. Physical Fitness/Exercise
    04. Running/Jogging
    05. Snow Skiing
    06. Tennis
    07. Camping/Hiking
    08. Fishing
    09. Hunting/Shooting
    10. Powerboating
    11. Sailing
    12. Grandchildren
    13. Needlework/Knitting
    14. Sewing
    15. Flower Gardening
    16. Vegetable Gardening
    17. Crafts
    18. Buy Prerecorded Videos
    19. Automotive Work
    20. Electronics
    21. Home Workshop/Do-It-Yourself
    22. Recreation Vehicles (RVs)
    23. Listen to Records/Tapes/CDs
    24. Avid Book Reading
    25. Bible/Devotional Reading
    26. Health/Natural Foods     		27. Photography
    28. Cultural/Arts Events
    29. Fashion Clothing
    30. Art/Antique Collecting
    31. Foreign Travel
    32. Cruise Ship Vacations
    33. Travel in USA
    34. Gourmet Cooking/Fine Foods
    35. Wines
    36. Stamp/Coin Collecting
    37. Collectibles
    38. Our Nation’s Heritage
    39. Real Estate Investments
    40. Stocks/Bond Investments
    41. Contests/Sweepstakes
    42. Casino Gambling
    43. Science Fiction
    44. Wildlife/Environmental Issues
    45. Dieting/Weight Control
    46. Science/New Technology
    47. Self-Improvement
    48. Walking for Health
    49. Watching Sports on TV
    50. Home Video Recording
    51. Moneymaking Opportunities
    27.  
  27. Using the numbers in the above list, please indicate your 3 most important activities:
     
           
    28.  
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